This teaser poster was released before the film had a title, another version was accidentally leaked saying monstrous. With this poster no one knew what it was for, why it was appearing everywhere, or what it was all about.
When this poster was released people knew it was a film being advertised and the name was Cloverfield, but that was about it. This teaser campaign intriqued people and when the film finally came out everyone was desperate to see it to see what all the hype was about. I went to see this film yesterday and unfortunately I was very disappointed. The 'hand-cam' filming didn't really bother me because I soon got used to it and it was a lot less irritating than when the Blair Witch Project did the same thing. The storyline was pretty much non-existent, there was no ending. The most annoying thing in the film though was the unbelievable acting, and I don't mean unbelievable in a good way.
I think this is film is like marmite, you either love it or hate it, i loved the advertising campaign but hated the film.
4 comments:
isn't that the way!! You build up expectation but how do you manage that? The creators cant be aware, really of the expectation that will be generated by the campaign, plenty of campaigns have crashed and burned with similar strategies. Toughie
It got you to pay to see the film though so the campaign worked to some extent.
In response to deb; Oh, I think the campaign worked amazingly, it had everyone talking about the film, it was just a shame the film wasn't up to to the same standard as the advertising.
there wasnt supposed to be a plot, did anyone in the world know what was going on during 9/11?
thats the beauty of it
ps. i like marmite haha
great cinematography and campaign- thumbs up blog
Post a Comment