Simulated project proposal

The brief for this project is to produce a piece of multimedia that can be used to support a public information campaign. In this project I am going to raise awareness of global warming. Global warming is a hot topic in the media presently and there are many public information films on the television informing people about reducing their ‘carbon footprint’ to help combat global warming. Recycling is another topic that, just a few years ago, was a new public information campaign. From that campaign recycling is now a common habit in most households around the UK.

By creating a website my audience will be able to access more detailed information than they would be able to gain from a short television or poster advertisement. A website is also accessible at any time which is useful as most people will not remember every detail from an advertisement and may want to double check a fact or find helpful tips.

My target audience will be key stage one children aged between four and eight years old. It is important to raise awareness in children as information we learn when we are young can often influence us more as adults. I plan to create a website that will inform children of what global warming is and what they can do to help.


The concept for my project is to help children learn about global warming in a fun and interesting way. A website is an effective way to accomplish this as the child can navigate around the site themselves, look at the different areas in their own time and have fun at the same time as learning. A website could also be used in classrooms on a smart board and the children would then be able to learn as part of a group in school.

The website will have to be easy to navigate through as the young audience is not capable of navigating through a complicated system of pages like an adult is. By keeping the navigation simple and easy to use the child will not get bored as quickly as they will be able to do more on their own without an adults help. It is also important not to overcrowd the interface with too much text or imagery, as this would confuse a young child. Although imagery is important when designing for children, too much would look chaotic and, most likely, would distract the child from the learning element of the website.

Visually, the website will have to attract and keep the attention of children. Continuity is important in the colours so that the audience can quickly grasp which colour will take you where, young audiences often need help reading text on buttons so if a button matches the colour of an image it will be easier to navigate around the site on their own. Large font and sufficient spacing is key when designing for children who are only just learning to read. Typeface must also be thought about carefully as young children do not recognise certain letters in some fonts, such as the ‘a’ in arial, chalkboard or something similar would be more appropriate, e.g. ‘a’.